Cabin crews from Thomas Cook Airlines Group will be gathering in London this week for the OMG! Conference, Training and Awards staged by Alpha LSG, the inflight services specialists.
The two-day conference and training programme is geared to helping the airline achieve even better commercial results and to improve customer service through a series of workshops and teambuilding exercises, culminating in an awards dinner for the best performing cabin crews.
The event, which will be staged at the Hilton Hotel, Wembley on April 13-14, follows the success of last year’s inaugural OMG! Conference, Training and Awards which Maggie Kennedy, Head of Cabin Crew UK and Group Head of Service and Sales Training for Thomas Cook Airlines, hailed as an ‘inspirational’ occasion.
This year crews from across Thomas Cook’s network including the UK, Scandinavia, Germany and Belgium will be taking part.
Alex Forbes, Alpha LSG’s Chief Executive Officer, said the unique ‘reward and recognition’ programme developed by the company’s Inflight Retail team has proved a remarkably successful strategy in engaging and supporting cabin crews who are the front-line sales representatives.
Mr Forbes said: “Our OMG! programme is a key part of our commitment to help Thomas Cook Airlines to achieve the maximum possible commercial benefits from the Inflight services they offer to their customers. It also provides a platform for suppliers to showcase the range of products available, giving cabin crews a better understanding of the entire Inflight range. It is recognised as a really innovative programme which helps to enhance the sales performance.”
Dean Witham, Thomas Cook Group Airlines Cabin Service & Sales Training Manager, said OMG! prepares cabin crews for the start of the busy summer season.
Mr Witham said: “OMG! provides a fantastic platform for the group airlines crew to bond, learn new skills, have fun and be creative. By the end of OMG! we all leave on a high, motivated for the summer and most importantly, ready to provide an improved shopping experience for our customers.”